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AI-powered commerce for the world of wine.

Rooted in wine.
Powered by AI.

Meet the AI-powered platform for your wine business. Turn invoices into insight, orders into relationships, and customer preferences into their next favorite bottle.

Discover AI for your business Explore the platform

For independent wine retailers & private clubs.

Sunlit vineyard rows stretching across rolling hills
Rooted in wine. Built around you.

One AI-powered platform.

  • AI wine intelligence
  • Order management
  • Customer relationships
  • Club experiences

AI at the heart of your business

Less busywork.
More intelligence.

Put AI to work across the details that slow you down. Connect your wine data, surface customer insights, and make more informed decisions—from the back office to the tasting room.

01 / Operations

From paperwork
to possibility.

Let AI make sense of invoices, purchase orders, and point-of-sale data. Extract wine details, reconcile inconsistent names and vintages, and bring every order into a connected workflow.

  • AI document understanding & extraction
  • Intelligent wine matching & enrichment
  • Orders, purchasing & fulfillment
02 / Relationships

Remember the person.
Not just the purchase.

Turn purchase history, palate preferences, and tasting notes into a richer picture of every customer. Bring AI-driven insight to your CRM and make your next conversation more personal.

  • Customer & member profiles
  • AI-assisted customer & palate insights
  • Personalized outreach & recommendations
03 / Discovery

Your AI sommelier.
An exceptional pour.

Pair your team’s expertise with an AI sommelier. Discover bottles that suit each customer’s palate, occasion, and budget—with approachable explanations behind every recommendation.

  • AI sommelier recommendations
  • Food pairings & tasting insights
  • Personalized selections & discovery
Selected by your AI sommelier

A fresh perspective

Meet your
next favorite.

Loire Valley Chenin Blanc

Orchard fruitMineralBright

Why this bottle?

You love crisp whites with a little texture. This Chenin brings both—with enough character to turn a weeknight dinner into an occasion.

At the tableRoast chicken · Soft cheeses

Good recommendations start with understanding.

Wine expertise meets artificial intelligence

Your expertise.
Amplified by AI.

More than a chatbot. A wine-focused partner for your team.

Connect wine knowledge with the context that matters: your catalog, your customers, and their tastes. Our AI sommelier turns that understanding into personalized selections, food pairings, and clear, compelling wine stories—helping your team deliver exceptional service with confidence.

Meet your AI sommelier

AI purpose-built for wine.
Centered on the people who love it.

Different businesses. A shared passion.

For the places that make
wine feel personal.

From the neighborhood shop to the members’ table, build a business that feels as considered as the wines you choose.

Independent wine retail

Your neighborhood.
Your point of view.

Connect the buying, selling, and relationship-building that make your store one of a kind. Give every customer a reason to come back—and a bottle to tell their friends about.

Let’s talk retail

Private clubs & wine communities

More than membership.
A sense of belonging.

Make every allocation, tasting, and curated selection feel considered. Know your members’ preferences, nurture their curiosity, and turn a shared love of wine into lasting relationships.

Let’s talk clubs

Let AI handle the complexity.
You should get to share the joy.

That’s the Roots & Water philosophy.

Let’s grow something good.

Your wine business.
Its AI advantage.

Discover what AI can do for your store, your club, and your customers.

Start a conversation